MAC Digital Consulting

The MAC Digital Consulting team has lived and worked in the verticals we aim to serve and understands the roadblocks teams face when growing and evaluating what is needed to reach the goals of the organization.

Our purpose is to help you identify individuals with the right skill sets, choose successful partnerships, and enable your team with the tools they need to be successful.

Our Consulting Services

Team structure and team building evaluations

Struggling to establish an internal Digital Marketing or eCommerce team? Want to move things internally, but unsure how to get started? The SME’s at MAC Digital are here for you. Expert at all things Digital Marketing and eCommerce with a special focus on team building strategy, we can help you establish new teams, evaluate and/or scale existing ones, and help you understand which roles are most important for your unique situation.

Agency partnership evaluations

Currently operating with an agency you don’t fully understand? This increasingly common problem is exactly what MAC Digital’s SME’s are striving to correct. As a 3rd party evaluator, we will interview and evaluate your agency partnerships and their performance and build reports and recommendations on how to best move forward, including our suggestions for potential new partners (if applicable).

Many companies are finding that their agency partnerships are not as fruitful as they want them to be. In some cases, this is the agency’s lack of transparency in the process, in others it is the lack of understanding on the client’s side. Regardless of the issues, MAC Digital will help you tackle them and create a strategy and roadmap to move forward.

eCom and Marketing tech stack evaluations

Having trouble understanding the gaps in your technology stack? Looking for a subject matter expert to come in and help you define process and create a technology strategy that enhances your marketing practices and ecommerce experience? A MAC Digital SME is just what you need to help you get a better grasp on what you have now and what you didn’t know you needed. Our SME’s are expert marketing and ecommerce technologists who understand the ins and outs of CRM’s, CXM’s, and commerce platforms, as well as the integrations that plug and play with them to help customize your customers’ experiences.

We will help you take a detailed look at your current setup and craft a strategic plan that focuses on optimizing your tech stack for scale and ROI.
This service is offered only in conjunction with our team building service and is not offered separately.

Breaking down barriers and enriching lives while providing genuine services, earning respect, and building lifelong relationships one partner at a time.